Under the new normal, Chinese furniture industry is facing five mountain oppression

At present, our country furniture enterprise is faced with such problems as high cost, financing difficulties, heavy taxes, seriously hindered the development of furniture industry. To this, the personage inside course of study says, in the future, our country furniture enterprises should pay attention to market demand, improve staff quality, actively integrate into the new normal, realize sustainable development.

Furniture industry is faced with the "five mountains"

"Under the new normal, Chinese furniture industry is facing five" dashan "repression." Hong Kong started group (real estate) in guangzhou kang's resistance household products co., LTD., chairman of yong-kang liu said that the first of its kind in the furniture industry in China is facing a "mountain" is the high cost of channels. At present, the excess almost two-thirds of household stores area, furniture manufacturers in order to better service their dealers, only by constantly increasing investment, lead to increased channel cost finally. Second "dashan" is not standard competition. To counteract channel cost pressures, between manufacturing enterprises can only copy each other, to cut corners, malignant bargain, industry scale, although go up, but the quality of products and services fall instead, still rely on the low value-added products for export. "High funding costs become the furniture industry is facing a third" dashan "." Yong-kang liu said that under the new normal, because the furniture manufacturing industry, by the pressure from many and there is no supporting policies, so don't be valued by investors; High financing cost is a barrier to furniture enterprises to expand. Fourth "dashan" is rising labor costs, labor costs soaring domestic furniture enterprises is a known fact. "Industry blue book" data, 2014, according to the Chinese academy of social sciences in China labor remuneration increased by 266.7%, not only higher than that of industrialized countries growth below 50%, is higher than 100%, Brazil 182.2% in India. With European furniture and Chinese workers in comparison, Chinese workers workers production in Europe is 10 ~ 20 times, and the pay is about 5 times of the latter, so the Chinese furniture industry labor costs actually higher than in Europe. "Fifth" dashan "is high tax burden. China's manufacturing industry profit is low, the tax burden on the high side is recognized in the industry. The phenomenon of manufacturing value added tax on the high side, has restricted the development of manufacturing industry. China's economy will enter the next round of take-off, tax cuts should be the key." Yong-kang liu said, the traditional manufacturing industry is the foundation of the development of the country, the furniture manufacturing industry is very worth. Manufacturing in the future, however, if you can't get the attention and support from the government, agencies and media, its development will be struggling.

Grasp the market demand to achieve sustainable development

At present, the dilemma has highlighted the furniture industry, should be how to adapt to the new normal? To this, the personage inside course of study says, the change of market demand for the furniture enterprise to guide the development direction, no doubt the personalized, diversified market demand also determines the furniture enterprises should pay attention to the change of products in the future. Industry transformation and upgrading of the direction is always around the market demand and changes, so only grasp the market demand, make corresponding adjustment, to achieve sustainable development.

Furniture enterprise transformation, meanwhile, to attach importance to the talent competition, to strengthen the training of its employees, to encourage the staff to study, to some industry new opportunities; Enterprise training talents in person, systematically let employees get training; Deepen the university-industry cooperation, the introduction of high-end talent, regularly to on-the-job worker training, improve the overall quality.

In addition, some analysts pointed out that the furniture enterprises to transformation and upgrading, and application of digital information within the enterprise management, make full use of modern methods, make furniture enterprises to keep up with the development of the society. Now network marketing has entered the furniture industry, many companies also began to try, but logistics and after-sales is the biggest problem. Furniture enterprise transformation online mall is a long way, need to work together furniture enterprises.